Canada’s largest telco provider, Bell Canada, has launched the country’s first public multi-access edge computing (MEC) alongside Amazon Web Services (AWS).
Expanding on the two companies’ 2021 collaboration agreement, the Bell 5G network is helping to power the first AWS Wavelength Zone in Canada, starting with Toronto.
Bell Public MEC with AWS Wavelength embeds AWS compute and storage services at the edge of the Bell 5G network, closer to mobile and connected devices where data is generated and consumed.
When deployed on service providers’ 5G networks, AWS Wavelength provides access to cloud services running across AWS Regions.
Developers and businesses can then benefit from the combination of high speed from Bell’s 5G with the cloud of AWS to build low-latency solutions. Use cases include real-time visual data processing, augmented and virtual reality, artificial intelligence, machine learning, and advanced robotics.
Bell said Canadian businesses across the retail, manufacturing, transportation, and entertainment spaces will be able to tap into growth opportunities by utilising the new offering.
Fashion and apparel retailer Rudsak has worked with Bell and AWS to build an immersive shopping experience called Odience.
Customers visiting Rudsak’s app or website will be able to view products up close with 360-degree cameras at pop-up locations and launch events with live support from sales associates on hand to answer questions.
“With Bell’s Public MEC and AWS Wavelength we are able to offer new, fully immersive shopping experiences to our customers,” said Rudsak president Evik Asatoorian. “Shoppers can virtually explore our new arrivals and interact in real time with our staff and industry experts during interactive events and pop-ups.”
AWS Wavelength is currently available in Canada, the United States, the United Kingdom, Germany, South Korea, and Japan in partnership with a host global communications service providers.
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