Google Cloud has launched a new multimedia content delivery network (CDN) – aptly named Media CDN – that allows businesses to take advantage of Google’s YouTube network.
According to Sandvine’s ‘The Global Internet Phenomena Report’, video streaming accounted for 53.7% of global bandwidth traffic in the first half of 2021.
The strain this is placing on existing infrastructure is fuelling media and streaming companies’ transitions to public clouds, and clearing the way for a new generation of networking solutions.
Enter Google Cloud’s Media CDN, which combines YouTube’s streaming infrastructure with Google’s existing cloud CDN offering.
This “planet-scale infrastructure”, as Google Cloud’s VP and general manager of networking, Shailesh Shukla, put it, gives Media CDN the ability to reach viewers in more than 200 countries.
“The same infrastructure that Google has built over the last decade to serve YouTube content to over 2 billion users is now being leveraged to deliver media at scale to Google Cloud customers with Media CDN,” Shukla said.
It’s a pretty convincing pitch for businesses lacking the capacity to develop and maintain their own extensive server network.
Customers gain access to a range of APIs and automation tools, alongside pre-aggregated metrics and playback tracing that allow for performance monitoring across the network.
Media CDN also offers additional capabilities to support business transformation, including custom ad insertion, ecosystem integrations, and platform extensibility.
Ghassan Abdo, research vice president of telecoms, virtualisation, and CDNs at IDC, said: “Leveraging the same infrastructure as YouTube, Google Cloud’s Media CDN combines geographic reach, API-first architecture, and integration with the Cloud operations suite. This is a transformative move that is aligned with the future of the CDN industry.”
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