SmartCow launches edge AI camera in partnership with NVIDIA

CCTV Camera

Fin is a former junior editor at TechForge.

SmartCow, an AI engineering company specialising in video analytics, has launched an edge AI camera that provides real-time occupancy analytics.

Known as SmartCam, the device is designed for uses such as people counting, path tracing, and intrusion detection.

In partnership with NVIDIA, the camera was built on the NVIDIA Metropolis application framework, which makes it easier and more cost-effective for developers to leverage AI video analytics solutions to improve industry inefficiencies.

Charbel Aoun, director of business development (EMEA) at NVIDIA, said: “It is NVIDIA Metropolis elite partners like SmartCow that represent a new generation of application providers solving more critical industry problems and driving down costs by their leadership in leveraging NVIDIA’s world-class AI tools and platforms.

“We’re impressed with SmartCow’s ability to deliver advanced AI capabilities at the edge. SmartCam provides the right AI solutions to physical retailers, as an example, who want to make informed merchandising and staffing decisions while keeping their employees safe.”

The SmartCam’s compact and rugged build is designed to ensure optimal performance in any environment, whilst it facilitates an eight metre range of crystal-clear night vision. What’s more, it is built with plug-and-play functionality for seamless integration and minimal installation costs.

Occupancy analytics are designed to reduce operational and energy costs by aligning staff, security, customer traffic, and business intelligence. Retailers are better equipped to understand shopper flow by measuring dwell-time and calculating store-level conversion rates, allowing merchants to test changes to in-store layouts and marketing displays with an immediate understanding of impact.

Ravi Kiran, founder and CEO of SmartCow, said: “We’ve been working with companies across the globe to build and deploy bespoke solutions, and through that work we identified a clear need in the market for an edge AI camera that combines advanced compute capabilities with long-term durability, which is exactly what SmartCam delivers.”

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